Brand identity requires cohesive, complementary presentation. That's why I always recommend an integrated print package that carries forward the visual and verbal themes of your web site.
Depending on circumstances, I create original graphic files you can take to the printer of your choice, or arrange for printing and shipping on your behalf.
Coherent, Cohesive, Compelling
Helping you unify your brand identity.
Have you ever been in a room that brazenly mismatched colours and clashed patterns? It's rather jarring.
Some of us may not be able to afford to do better than that when it comes to interior decorating. Thankfully, that is not much of an issue when it comes to brand identity. It usually doesn't cost much more to keep things coherent and complimentary than to throw all sorts of different ideas out into the marketplace. In fact, it can cost less (think, for example, of the unnecessary cost involved in using a different logo for every advertising medium you make use of).
Because I work in a variety of media, I can help you keep your brand intact and comprehensible. I generally create logos as scalable vector images, so they are suitable for the largest-scale print job you're likely to pursue, as well as for the web. Pixels and paper will work together.
Aspects of Your Print Campaign
Different people have different needs. Most people, however, need at least business cards to complement their web site. Here are a few print campaign ideas for you to consider for your organization or product:
- Business cards
- Brochures
- Posters
- Rack cards
- Lawn signs
- Stationery
If you've got something else in mind, let me know. Chances are, I can help you integrate that into your total campaign, as well.
Flexible Print Handling
In my experience, national printers dedicated to good volumes can handle your print job more quickly and cost-effectively than local printers. However, I also understand the desire to "buy local." So I provide you with the option of allowing me to handle getting the printing done, or providing you with the files so that you can work with a printer of your choice.
The technical fine print: For print, I provide files in widely-used, well-established formats, such as Adobe Illustrator CS3 files, set up in CMYK colour space for optimal printing readiness.
A Select Business Card Portfolio
